About Us

Ignite Sport UK is an innovative and creative sports development company delivering a range of coaching and education programmes. Established in 1999 as Premier Sports Group by Managing Director, Justin Merritt, the company has developed into a leading provider in its region. In September 2012, Premier Sports Group changed name to Ignite Sport UK to reflect our portfolio of services and products, and to create our own unique identity that would set us apart.

The new group name of Ignite Sport UK encompasses everything we offer as a company; a passion for sport, an intensity to develop sport at grass-roots level, and a desire to help others succeed in achieving their goals.

Ignite Sport UK primary school sector offers a range of curriculum-based PE programmes and clubs to thousands of 4-11 year olds each year. These programmes are used in schools as coverage for PPA and After School Clubs, as well as during the holiday periods through Multisport Fun Weeks. Ignite Sport UK is a leader in delivering Advanced & Elite Football Centres with a wealth of knowledge teamed with our highly qualified UEFA A & B licenced coaches. We deliver a programme of skill schools, Development Centres and Elite Centres in partnership with clubs at many levels.

Since 2005, we have delivered bespoke coach education programmes in further education establishments. These include Sports Coaching NVQs, National Governing Body Awards and Technical Certificates. Our aim is to provide industry-recognised qualifications to students, whilst offering exit routes into higher education.

Our portfolio has further developed with the introduction of our Sports Apprenticeship programmes. In association with Oxford & Cherwell Valley College, we offer apprenticeships to young individuals who are looking to develop a career in the Sports and Leisure Industry. Our success has been built around the quality of coaching and high level tutoring we are able to provide when it comes to sports development. Accompanying this with a fantastic administrative team, we are able to offer unrivalled sports coaching solutions to both primary and secondary schools.

We are official community partners to Oxford City Football Club and are proud to have developed The Oxford Football Partnership with Activate Learning (at City of Oxford College) and Oxford City FC, and most recently West Oxfordshire Sports Academy (WOSA) with Activate Learning and Witney Town FC.